The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Film / Pharma
Annual ID
OS_HW19052M
About the Work
The film follows an elderly man who talks about an attack he had a year ago. We flashback to him in the ocean. The mood is tense and the use of underwater shots means we assume he's talking about a shark attack. He describes the impact - the pain on the side of his body, the chaos and the suffering. We experience the attack with him, and feel the horror. The film ends with a big reveal - the man states that he never wants to go through another heart attack. The call to action is that "no one should go through the horror of a second heart attack", and urges cardiologists to 'keep treating, keep beating" - a subtle link to Brilinta's extended treatment clinical success.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Havas Lynx Group / Manchester
Production Company
Maker Projects / Manchester
Art Director
John McPartland
Chief Creative Officer
Tom Richards
Group Creative Director
Tim Jones
Producer
Simon Kemp
Account Team
Kathryn Sen
Related Awards
