The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital / Social Media
Annual ID
OS_HW19060M
About the Work
Although year one of the TV Doctors of America helped increase check-ups, too many people were still putting off going to see a real doctor. To reach even more people that last year – and remind them to go in for their annual check-up - the TV Doctors of America had to go beyond TV. So, they brought their talents from the small screen to the “smaller screen,” where they shared the message with a whole new audience. By tailoring the message for Instagram, Facebook, Twitter and even non-traditional uses of mobile devices, we turned the smaller screen into a TV Doctor delivery system. Cigna got everyone’s favorite pretend doctors even closer to their biggest fans. And more importantly, they got even more people to go see a real doctor for a check-up.
2019 Awards
Total Points: 2
Merit
Credits
Agency
McCann / New York
MRM//McCann / New York
Client / Brand
Cigna / Philadelphia
Production Company
Untitled, Inc / New York
Music / Sound Production Company
JSM / New York
Post Production Company
Cut + Run / New York
Chief Creative Officer
Eric Silver
Tom Murphy
Sean Bryan
Chief Marketing Officer
Lisa Bacus
Executive Creative Director
Larry Platt
Danny Rodriguez
Executive Producer
Nathy Aviram
Kathy Love
Cindi Blondell
Eric Johnson
Dan Gross
Writer
Josh Gold
Creative Team
Jesse Yowell
Dan Colburn
Account Team
Wendy Leahy
Veronica Bertran
Mat Cunnell
Colleen Moisio
Mike Morettoni
Julianna Ktrancha
Justin Luk
Collin Peters
Danielle Korn
Kimberly Kress
Grant Heslov
Jim Evans
Phedon Papamichael
Jon Grover
Gary Knight
Beau Dickson
Stephen Cassell
Jen Hayward
Jan Lemke
Jay Cohen
Charelle Shaw
Jennifer Yuan
Connie Tejada
Lisa Goldberg
Amanda Zanghi
Cheryl Thrower
Sung Chang
Emmeli Osterdahl
Regina Strong
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