The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Print / Health & Wellness
Annual ID
OS_HW19067M
About the Work
According to the Brazilian Association of Organ Transplantation (ABTO), Brazil is far below the potential of donors, 62.5% lower than the reference countries (Ex Spain, Belgium,Croatia). To change it and allow more people to be transplanted, it's essential to insert the donation theme into the daily lives of everyone including HCPs. The campaign is launched as print ads and movie. Fabergé eggs were the main references. They are masterpieces of jewelery produced by Peter Carl Fabergé and his assistants from 1885 to 1917 for the Russian Tsars. The art direction of these pieces reproduce in images the nuances and details of the production of these jewels without giving up a new contemporary aesthetic. Empowering people about the importance of becoming an organ donor.
2019 Awards
Total Points: 2
Merit
Credits
Agency
McCann Health / São Paulo
Production Company
Lightfarm Brasil / Rio de Janeiro
Art Director
Thiago Silva
Daniel Machado
Creative Director
Bruno Rebelo
Designer
Marcelo Segovia
Digital Artist
Rafael Valaperde
Writer
Monica Tritone
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