The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Radio & Audio
Annual ID
OS_HW19079M
About the Work
Dry July is a charity that asks people to give up alcohol during the month of July to raise money for those affected by cancer. To get people to sign up, we highlighted one of the benefits of giving up the booze for a month, unwitting text message autocorrects, a tell-tale sign of having had a few too many drinks. Because if you go dry in July all your texting woes will be put to bed.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Clemenger BBDO Sydney / Walsh Bay
Chief Creative Officer
Ben Coulson
Creative Director
Ben Clare
Producer
Rebekah Lawson
Sound Designer
Robbie Balatincz
Writer
Celia Mortlock
Account Team
Holly Whiteley
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