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2019 One Show - Health, Wellness & Pharma

Dot Mini. The First Smart Media Device for the Visually Impaired.

Agency SERVICEPLAN GERMANY / Munich

Client Dot Incorporation

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Category

Innovation in Health & Wellness

Annual ID

OS_HW19025G

About the Work

285 million blind and visually impaired people worldwide have limited access to knowledge: Only 3% of all text content is available in Braille, because the complex translation makes it unprofitable for publishers. There is no alternative to Braille: 90% of people who can’t read Braille are unemployed. Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine based on AI understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. Dot Mini provides additional audio support for even faster perception. All in a device that’s multiple times smaller, lighter, energy efficient and cheaper than conventional ones. 200,000 books already directly available via big content platforms like Rakuten Kobo and Yes24. 1000 units delivered to India and Kenya through Korean national development agency KOICA. 40,000 units pre-ordered for global launch in 2019.

2019 Awards

Total Points: 25

Gold Pencil

Credits

Agency

SERVICEPLAN GERMANY / Munich
Serviceplan Korea / Seoul
SERVICEPLAN GROUP / Munich

Design Firm

cloudandco / Seoul

Client / Brand

Dot Incorporation / Seoul

Production Company

Paulus Co. Ltd / Seoul
Neverest / Munich
designstube.com / Munich

Animator

Robert Csakvari

Chief Design Officer

Jae-Seong Joo

Chief Technology Officer

Ki Sung

Director of Photography

Yongsang Cho
Sungjun Bang
Gunyoung Oh

Executive Creative Director

Bill Yom
YeongKyu Yoo

Creative Team

Yoon Seo

Account Team

Ahrum Choi
Jimin Ryu
Yujin Ko
Yerim Kim

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