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2019 One Show - Creative Use of Data

Corruption Detector

Agency Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Client Reclame Aqui
BACK TO RESULTS

Annual ID

OS_CU19017M

About the Work

General elections were held in Brazil in October 2018. More than 40,000 candidates favored by a complex justice system designed to hide their acts of corruption flooded the nation with electoral campaigns. And in a country with over 200 million smartphones, there was no better way to fight corruption then turning their phones into a weapon against corruption. This time, when corrupt politicians showed their faces, we dropped their masks. Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters could spot the corrupt ones in purple. All data organized by the app is available for reference at any time. Now, the App is a legacy in favor of voters to fight corruption for many elections to come.