The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Use of Data

@DailyGunDeaths

Agency Cole & Weber / Seattle

Client Cole & Weber
BACK TO RESULTS

Annual ID

OS_CU19016M

About the Work

Mass shooting incidents like Sandy Hook, Pulse and Vegas gain national attention, but unfortunately that attention quickly fades. We believe a mass shooting happens every day in America, just not in one location. Just last year 14,651 people were killed by guns. We need to maintain national attention on a daily basis and get the right people talking, if we’re ever going to #EndGunViolence, so we developed a way to automatically generate a sobering video every day that shows the street locations of each person killed by guns the day prior. Using Twitter, we target influencers, politicians, and the media, letting them know that we need to keep talking if we’re ever going to solve the problem. This also gives people the chance to directly share this powerful message with their mayor, congressman, senator, and even president, letting them know that this is an issue we need to solve.