The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Creative Use of Data / Targeting
Annual ID
OS_CU19022M
About the Work
To promote Verizon as the best streaming network in America, we turned to the most streamed sporting event—March Madness basketball. With hundreds of thousands of fans watching the games on their phones, enormous strain is placed on cell networks, causing annoying interruptions. During the games, we searched Twitter for users complaining about streaming problems and responded in real-time with recaps highlighting what they missed. And we enlisted Hall-of-Fame basketball legend Kareem Abdul-Jabbar to respond on our behalf with his own commentary. Fans were thrilled to receive our help, and Verizon found the perfect moment to highlight its network superiority.
2019 Awards
Total Points: 2
Merit
Credits
Agency
R/GA / New York
Client / Brand
Verizon / New York
Creative Director
James Rogala
Corel Theuma
Executive Creative Director
Patrick Stern
Producer
Catherine Tirpak
Kevin Solomon
Social Media Manager
Donnell Jones
Sean Donnelly
Writer
Zach McKinney
Steven Ashford
Account Team
Emely Jernstrom
Lauren Mandel
April Quinn
Nick Allen
Marc Kelly
Meera Deva
Santiago Pochat
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