The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Ricky Brasil
Agency Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Category
Creative Use of Data / Storytelling
Annual ID
OS_CU19008G
About the Work
As the most important business magazine in the world, Forbes wanted to raise awareness about the multi-billion-dollar corruption in Brazil. It started on 2017, when Forbes Brazil started pointing out on their richest people list names of billionaires that were investigated from corruption. On 2018 - the year of elections in Brazil, Forbes wanted it to go beyond its regular audience. Forbes wanted an idea that reached all Brazilians who are able to vote on 2018.
2019 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Ogilvy Brasil / São Paulo
Client / Brand
Forbes Brasil / São Paulo
Production Company
Trator Filmes / São Paulo
Nexo.AI / São Paulo
Evil Twin / São Paulo
StratoStorm / São Paulo
Estúdio Notan / São Paulo
Art Director
Paulo Engler
Chief Creative Officer
Claudio Lima
Chief Technology Officer
Luiz Carvalho
Creative Director
Eduardo Doss
Guiga Giacomo
Digital Artist
Marcos Sampaio
Editor
Deydson Rocha
Executive Creative Director
Felix del Valle
Producer
Paty Silveira
Product Manager
Priscilla Saikai
Beto Campos
Programmer
Ariane Camilla
User Experience Designer
Flávia Goulart
Alexander Schevtschenko
User Interface Designer
Caroline Salles
Account Team
Juliana Fernandes
Juliana Marques
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