The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Creative Use of Data / Storytelling
Annual ID
OS_CU19010S
About the Work
BACKGROUND 1898. A critical moment in the growth of America, which needed investments to build the roads, railways and city infrastructure of a modern nation. It was also the year that John Nuveen founded a pioneering company, with a new approach to investing designed to trigger positive impact with every dollar spent. Something now referred to as “Responsible Investing” or “R.I.”. CHALLENGE While Nuveen has been a leader in R.I. for more than a century, many financial institutions have recently made aggressive moves into this space, with competitors introducing their first concerted R.I. products. So,we needed a powerful way to demonstrate, not just tell, our story. Watch the case study video to see what we did with the Forbes400 ,to reimagine how American’s saw wealth, with a project that took 7 months and 36 researchers to execute. The results, as Warren Buffet will testify, were amazing.
2019 Awards
Total Points: 15
Silver Pencil
Credits
Agency
MullenLowe / Boston
Mediahub / Boston
Publisher
Forbes / New York
Strategist
Will Phipps
Account Team
Paul Reiss
Alex Gordon
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