The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Creative Use of Data / Storytelling
Annual ID
OS_CU19024M
About the Work
We set up a demonstration by analyzing the markets of 10 CEOs. Extremely accurate and predictive data was collected, then used and reshaped into a new genre of book. The writers translated numbers into words, analysis into stories, creating personalized business cards: “biographies of anticipation” that explained the potential future lives these executives could have if they accepted to meet with the Google Cloud team. This created a new way of prospecting and a new form of data interpretation, mixing the newest approach of data collecting with one of the oldest: publishing. The 10 books made up a specific and unique collection that were individually delivered to each CEO with the name and contact details of the Head of Marketing at Google Cloud. For obvious reasons of confidentiality, the contents weren’t available to the media and only the person concerned had full access to the uncensored version of their book.
2019 Awards
Total Points: 2
Merit
Credits
Agency
Herezie Group / Paris
Production Company
The Cabs / Marne la Vallée
Publisher
Le Cherche Midi / Paris
Director
The Cabs
Executive Creative Director
Baptiste Clinet
Illustrator
Alix D'Anselme
Producer
Barbara Vaira
Elodie Poupeau
Social Media Manager
Paul Marty
Creative Team
Joseph Dubruque
Axel Didon
Raphael Stein
Account Team
Diane Darricau
Related Awards
