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Category
Creative Use of Data / Storytelling
Annual ID
OS_CU19026M
About the Work
Ruavieja, wanted to try convincing people to spend more time with their loved ones, but we realized that’s actually easy to do, the hard part is getting them to really change their behavior The true heart of the campaign lies in the tool we created: An algorithm that can calculate how much time we have left to spend with the people who we care about most. No speculation, just hard cold data with a clear purpose, to make you re-think your priorities. The idea was brought to life through a film that captured people’s reactions when confronted with the results of this algorithm. We live in autopilot mode, devoted to work and unconsciously distributing our time in a way that’s far from ideal. On top of that, technology has invaded our lives and takes up most of the little time we have left
2019 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett / Madrid
Production Company
Tesaruro / Madrid
Art Director
Juan Frias
Chief Creative Officer
Juan Garcia-Escudero
Creative Director
Gaston Guetmonovitch
Dani Saenz
Director
Felix Fernandez de Castro
Executive Producer
Pancho Alted
Producer
Susana Boix
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