The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2019 One Show - Creative Use of Data

Draw to Art

Agency Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London

Client Google Arts and Culture

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Category

Creative Use of Data / Real-Time

Annual ID

OS_CU19012G

About the Work

Draw to Art uses machine learning to make it possible for anyone to discover art in a whole new way : by matching people’s doodles to drawings, paintings and sculptures from the collections of more than a thousand museums. We created a series of interactive easels that can easily be installed in any event or cultural space, they have already been featured in public exhibitions in The Grand Palais in Paris and the Long Museum in Shanghai amongst many others. We trained a deep neural network to recognize visual features in doodles, like shapes, lines and perspectives. We also trained it to recognize the same features in paintings, sketches and sculptures from the Google Arts & Culture collection so Draw to Art can associate doodles to similar works of art. With Draw to Art, everyone can now use their own creativity to discover artworks from museums around the world.

2019 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Google Creative Lab / London

Client / Brand

Google Arts and Culture / Paris

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