Defined as a Muse by the Sea, K11 MUSEA is a new cultural destination that blends the retail and dining experience with contemporary art and design, constructing a space brimming with muses for visitors to explore. Created as an introduction into the sophisticated retail concept, Inside Muses highlights works from the four main areas of inspiration found in K11 MUSEA: Architecture, Furniture, Nature and Art. To reflect a spirit of discovery, Inside Muses was designed to create an explorative and engaging experience. The unconventional format unites the four different sections to lead the reader through a journey of uncovering new inspirations at every turn, crafting a storybook like experience to reveal the different muses and their stories. Circles are also used to serve as windows of discovery for the reader while creating a connection back to the K11 brand and logo. Finished with a refined hand sewn binding, Inside Muses expresses the world class quality of K11 MUSEA while rounding up the rich variety of inspiration available to spark curiosity and encourage readers to go out and discover their muses.