The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Design

Think Inside The Box

Agency McCann / New York + Lockheed Martin / D.C.

Client Lockheed Martin
BACK TO RESULTS

Annual ID

OS_DE20_167M

About the Work

Lockheed Martin has been involved in virtually every American space mission since the early days of NASA. Yet, most people only know them as a defense contractor. As part of a full-scale rebranding of their Space business, Lockheed Martin needed to establish itself as a major influence in aerospace and, in doing so, attract the top engineering talent from across the country. With new companies entering the aerospace industry every year – Space X, Amazon, etc. – the competition to recruit the best talent is only getting more intense. The space race of today is all about recruiting the brightest minds, and we needed to help Lockheed Martin get ahead of the competition. To do that, the brand had to be repositioned as a place where the most gifted students and engineers can contribute to humanity’s next giant leaps in space. It’s not just a job; it’s a calling from the universe.