The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft / Animation
Annual ID
OS_DE20_203M
About the Work
Apple has a long-standing tradition of hosting live events where they introduce revolutionary new technology. These events are held live and streamed by millions of people around the world. To help open the event introducing the world to Apple’s new original TV and movie content platform, we created an animated opening title sequence inspired by the golden era of film. The titles blended the art direction of mid-century Hollywood with key moments of Apple innovation. The credits presented past Apple innovations as cast and crew, with each scene representing the moments, products and devices that color their rich history. As a deeper layer, every product in the titles sequence was something announced at previous keynotes, offering viewers a gentle reminder that they were about to see history made once again.
2020 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Design Firm
BUCK / Los Angeles
Art Director
Jon Robbins
Sean Park
Chief Creative Officer
Brent Anderson
Creative Director
Dafna Garber
Sezay Altinok
Executive Producer
Brian O'Rourke
Chris Perry
Group Creative Director
Ned McNeilage
Music Supervisor
Peymon Maskan
Josh Marcy
Jessie Kalikow
Sarah McMullen
Producer
Steven Soto
Writer
Maddison Bradley
Robert Cuff
Related Awards
