The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Brian O'Rourke
Client
Title
Category
Award
Points
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 50.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Innovation in Moving Image Craft
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft - Visual Effects / Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 25.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 25.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Title Sequences
Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Moving Image / Single
Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Use of Technology
Points: 10.0
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Use of Music / Licensed / Adapted Music
Points: 10.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Cinema Advertising
Points: 10.0
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Short Form - Single
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Short Form - Single
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online-only Video / Single
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Use of Technology
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Moving Image / Single
Points: 2.0
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client: Apple
Category: Out of Home / Series
Points: 2.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Innovation in Moving Image Craft
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Bounce
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Title Sequences
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Use of Technology
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Bounce
Category:
Use of Music / Licensed / Adapted Music
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Cinema Advertising
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Use of Technology
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0