The One Show
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The Team That Wouldn't Be Here
Agency McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Category
Online-only Video / Campaign
Annual ID
OS_IN20_058M
About the Work
Every year, the end of the NFL season follows the same script. Two teams compete on the field while hundreds of brands compete off it. Verizon rewrote the playbook by introducing a third team — The Team That Wouldn’t Be Here — a new NFL team of 11 current NFL players and a coach who wouldn’t be alive if first responders hadn’t received their emergency call. Our team had survived tornadoes, car accidents and childhood tragedies and gone on to become elite athletes because their calls for help were answered. Their raw and emotional stories of survival became a 12-part film series and half-hour documentary that launched on national TV and instantly took over football conversations around the country — when America was only meant to be talking about the two Super Bowl teams, for the first time, a third team was on everyone’s mind.
2020 Awards
Total Points: 2
Merit
Credits
Agency
McCann / New York
PR / Marketing Agency
DDCD / New York
Client / Brand
Verizon / Baskin Ridge
Production Company
Film Forites / Los Angeles
Music / Sound Production Company
JSM Music / New York
Post Production Company
Film Forties / Los Angeles
Arcade / Los Angeles
Company 3 / New York
Sonic Union / New York
The Mill LA / Los Angeles
Chief Creative Officer
Andrew McKechnie
Eric Silver
Sean Bryan
Tom Murphy
Chief Marketing Officer
Diego Scotti
Creative Director
Karsten Jurkschat
Alex Little
Executive Creative Director
Wayne Best
Dan Donovan
Cam Hoelter
Executive Producer
John McAdorey
David Herman
Account Team
John Nitti
David Bowen
Ricardo Aspiazu
Christina Hull
Rebecca Ginsberg
Jane Huh
Mark Dowley
Sue Cole
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