The One Show
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Category
Online-only Video / Campaign
Annual ID
OS_IN20_055M
About the Work
Influencers. Always on point with the latest trends. Always copping the coolest merch for free. Always attending the coolest parties. Everybody wants to be like them. Our feeds tell us that an influencer’s life must be amazing. But is it, really? For the new Diesel Denim Collection, we needed to show that an effortless life, a life where you don’t try too much be that with your clothes or social media behaviour, is the real mark of successful living. We needed to get people on board with the belief that living a carefree life is better than trying to get social media fame. We launched the SS19 collection by encouraging everyone to BE A FOLLOWER. Through this campaign, Diesel took the attention away from social media’s influential elite, and gave it to the 99%. It’s a celebration of those who don’t try too hard. It’s a reminder that real successful living is an effortless art. Of course, this makes SS19 the perfect opportunity for Diesel to get back to its denim roots, because what’s more effortlessly cool than jeans?
2020 Awards
Total Points: 2
Merit
Credits
Agency
Publicis Italy / Milan
Client / Brand
Diesel / Breganze
Production Company
Good People / Shepperton
Music / Sound Production Company
Sizzer / Amsterdam
Art Director
Cecilia Moro
Alice Teruzzi
Alex Eftimie
Lionel Soria
Chief Creative Officer
Bruno Bertelli
Cristiana Boccassini
Group Creative Director
Thiago Cruz
Mihnea Gheorghiu
Costanza Rossi
Sandra Bold
Marco Viganò
Vinicius Dalvi
Eddy Guimaraes
Designer
Luca Villa
Director
Ali Ali
Director of Photography
Pierre Mouarkech
Executive Producer
Francesca Zazzera
Sabine Farah
Khaled Zaki
Music Supervisor
Michael Bartoldini
Social Media Manager
Stefano Perazzo
Doina Tatu
Strategist
Monica Radulescu
Account Team
Eleni Charakleia
Ilaria Castiglioni
Filippo D'Andrea
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