The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
The Underdogs
Agency Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Category
Short Form Video / Single
Annual ID
OS_BE20_037M
About the Work
Apple touts the workplace usefulness of its wide range of devices and software by introducing a band of lovable office drones who suddenly find themselves in a position to pitch a big new idea to head honcho Vivienne. What ensues is a mad dash for a prototype and presentation that likely resonates with most of the Silicon Valley. Apple is known for their witty, heartwarming, and clever narrative spots that both showcase their products but also provides a window into humanity at its core. We follow the daily lives of each member of the underdogs team and how their Apple products fit into this. Somehow we’re all brought a little closer together by our common dependence on our iPhones and iPads.
2020 Awards
Total Points: 2
Merit
Credits
Client / Brand
Apple / Cupertino
Production Company
Smuggler / Los Angeles
Post Production Company
a52 / Los Angeles
Work Editorial / Los Angeles
Designer
Jc Molina
Mónica Bidault
Floyd Albee
Director
Mark Molloy
Director of Photography
Joost Van Gelder
Executive Producer
Patrick Milling-Smith
Brian Carmody
Sue Yeon Ahn
Producer
Donald Taylor
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