The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Branded Entertainment


Agency Ogilvy / New York

Client IBM


Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


2020 Awards

Total Points: 2




Ogilvy / New York

Design Firm

Volvox Labs Interactive Design & Experience Studio / New York

Production Company

TH Event Production / New York
Friendshop! / New York

Creative Director

Kamil Nawratil

Creative Technologist

Kaare Wesnaes
Dofl Yun
Javier Cruz


Tristan Brennan

Executive Creative Director

Jeff Curry

Group Creative Director

Richard Wallace
Marc Hartzman

Account Team

Jonathan Gibson
Max Roder
Leigh Anne Penfield


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