The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Physical Product
Annual ID
OS_IP20_015M
About the Work
Like most women in Brazil and around the world, Andressa Alves, a Brazilian footballer star, has always been "gifted" with dolls as a child. Not for wanting them, but for the simple fact of being a girl. Passionate about soccer, the option that little Andressa found at the time was to turn her dolls into something that really was of interest to her: doll heads became the first soccer balls of the future star. Besides the film, the doll that became a ball materialized and came to life in the hands Elisa Sassi, an artist and designer designed the ideal doll for the new generation of girls in love with the sport: a doll in ball format ready to play football, which was sent exclusively to athletes, influencers and women engaged and connected with the development of women's football in the country.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Wieden+Kennedy / São Paulo
Art Director
Bruno Oppido
Paula Essig
Creative Director
Bruno Oppido
Mariana Borga
Executive Creative Director
Eduardo Lima
Renato Simoes
Illustrator
Elisa Sassi
Strategist
Andre Troster
Fernando Prado
Beatriz Silva
Writer
Mariana Borga
Erika Moreira
Account Team
Jorge Papa
Nathalia Assad
Marinna Santos
Related Awards
