The One Show
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Category
Experiential / Brand Installations
Annual ID
OS_DI20_064M
About the Work
Boots is a well-loved British institution. But when it comes to Christmas gifting, they’re considered a last resort, rather than a first choice. We needed a campaign that shook up our customer’s perceptions of the brand, while solving one of Christmas’s biggest dilemmas: what to buy all the weird, wonderful people you call family and friends. So, we made individual shops for every single type of person (literally). And we called them Bootiques. The Bootiques were everywhere: from In-store, to social media, to Out of Home. We build physical Bootiques in the places that needed them most: from a Sleep Bootique in Liverpool (the most wired city in the UK) to a Sex and Love Bootique in Soho (where else?). The physical Bootiques gained millions of impressions and looked great on our customer’s social feeds.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Ogilvy / London
Geometry / London
Client / Brand
Boots / London
Production Company
Academy / London
Media Distribution Company
Mediacom / London
Art Director
Louise Signard
Chief Creative Officer
Andre Laurentino
Creative Director
Richard Hartle
Jude Whyte
Vaughan Townsend
Designer
Sian Hughes
Will Herd
Director
Si&Ad -
Director of Photography
Andre Chemetoff
Editor
Mike Friddle
Executive Creative Director
Dan Fisher
Jules Chalkley
Sam Cartmell
Elspeth Lynn
Music Supervisor
Mr Pape -
Strategist
Nicole Frost
Emma Banks
User Experience Designer
Chris Loydall
Writer
Julia Reboucas
Creative Team
Tom Madden
Morgan Hinds–Shorland
Naomi Nicholl
Lily James
Client Team
Helen Normoyle
Adam Zavalis
Julie Bentley
Carlene Brown
Account Team
Fiona Gordon
Ben Skelsey
Bronwyn Fieldgate
Kate Woodruff
Danni Daly
Amy Love
Susan Kalamchi
Tommy Wigley
Piers Brown
Louise Hawthornthwaite
Tom Moore
Rashmi Parab
Alexandra Tendler
James Hyams
Emily Waghorn
Johanna Gallant
Sophie Sweetland
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