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Feel the Power
Agency Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Category
Television & VOD / Long Form - Campaign
Annual ID
OS_FI20_071M
About the Work
The power of PlayStation brings games to life in a more emotionally visceral way. We wanted to create a campaign that gave viewers a taste of the of the overwhelming emotional power that gamers will feel when playing on PS4 Pro. Each execution of the ‘Feel the power’ campaign focussed on one emotion. The first was aimed at showcasing the deeper connection to the epic stories and worlds while playing PS4 Pro. This was followed up by ‘Hearts’ which was released on Valentine’s Day, a memorable juxtaposition to the usual Valentine’s content.
2020 Awards
Total Points: 2
Merit
Credits
Agency
adam&eveDDB / London
Client / Brand
Sony Interactive Entertainment / San Mateo
Production Company
Academy Films / Iconoclast / London
Music / Sound Production Company
750mph / London
Post Production Company
The Mill / London
The Assembly Rooms / London
Trim / London
Media Distribution Company
Mediacom / London
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