The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2020 One Show - Film

Bleep

Agency BETC / Paris

Client CANAL+
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Annual ID

OS_FI20_073M

About the Work

CANAL+, which is in many ways the French equivalent of HBO—and acts as HBO's French market partner has joined forces with Netflix. It announced the news with a 3 episode advertising series. The first two episodes precede news of the partnership, the first one features much loved French actor Kad Merad (star of the series Republican Gangsters) who finds that he needs to announce the new streaming content offer without mentioning "N******." The second episode features a family discussing the previous ad over dinner. The final spot, reveals the partnership, which lets people access Netflix via CANAL+. Kad Merad who hadn't been briefed on the new partnership loses the plot as he finds himself surrounded by décor and actors from Netflix classics like Stranger Things, Orange is the New Blackand Casa del Papel, in what he believes to be a pure CANAL+ ad.