The One Show
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Category
Under 100K Budget
Annual ID
OS_FI20_122M
About the Work
The client request was simple, make video content to advertise the new BMW Motorrad system 7 helmet, (a system which aloud you to communicate between two or more devices). With limited budget they were expecting a product centered campaign, a video brochure that simply explains the capabilities of the system in a classy way, and that shows the product all the time, a simple brief. We just saw a great opportunity to create something great for our client. So we wanted to make an idea that really shows why someone will want a communication system between helmets, the insight is simple, "a conversation could strike anywhere, even when you are riding a motorcycle". We came up with a low-budget film campaign that portrait this perfectly in a comical situation that feels close to our audience and that managed not only to bring an emotional connection but to show the product in almost every part of the film. The client really liked it, so do we.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Publicis / Mexico City
Production Company
MadreFoca / MEXICO CITY
Chief Creative Officer
Diego Wallach
Group Creative Director
Ricardo Aviles
Aldo Ramírez Zerón
Luis Sordo
Director
Santiago Chaumont
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