The One Show
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Category
Billboards & Transit / Dynamic Billboards & Transit
Annual ID
OS_OH20_046M
About the Work
To demonstrate BT’s continued commitment to helping young people learn to code we took over Europe’s biggest digital outdoor media space, the famous Piccadilly Lights, and in a world’s first, gave a class of schoolkids the opportunity to code their own avatars for the whole of London to see.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Saatchi & Saatchi / London
Chief Creative Officer
Guillermo Vega
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