The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential & Installations / Brand Installations
Annual ID
OS_OH20_063M
About the Work
Every year high school students are bombarded by university recruitment campaigns all promising an idealistic future. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. We introduced students to A Future Without Change, giving them a glimpse into what our world could become if we merely adapt to the issues we face instead of changing them. With the help of each faculty, we created 17 products that shouldn’t exist. Each based on a real problem that Monash researchers are working to solve as well as courses students can study to help make change. Digital OOH, online films and social posts featuring our products drove students to our activations where they experienced the physical products in custom-built environments and further delved into them through immersive VR. By showing a future that shouldn’t exist, we helped recruit and inspire the next generation to change it.
2020 Awards
Total Points: 2
Merit
Credits
Agency
VMLY&R / Melbourne
Graffiti / Melbourne
Client / Brand
Monash University / Melbourne
Chief Creative Officer
Paul Nagy
Creative Director
Kieran Moroney
Shane Geffen
Designer
Lewis Brown
Simon Gray
Tracey Fong
Editor
Leigh Cooke
Aleksandar Janev
Executive Creative Director
Jake Barrow
Creative Team
Blair Panozza
Jack Harrison
Janice Ko
Jesse Young
Oliver Brock
Client Team
Caroline Knowles
Jane Mahuru
Fabian Marrone
Account Team
Katherine Chen
Louise Brugman
Jessica Parker
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