The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Custom Content
Annual ID
OS_RA20_048M
About the Work
Turkey’s leading telecom operator Turkcell can reach almost 40 million people everyday. In cooperation with The Families of Missing Persons Families Association, Turkcell became the voice of hundreds of missing persons’ families by turning missed call voice message into a new media. When you call someone if he/she can not be reached, a standard voice message starts. “The person you have called can not be reached at the moment”, and then, a relative of a missing person continues the message by saying that he has not been able to reach his brother for years. And then the message directs people to the website: unreachables.com The website lists information about hundreds of other missing persons. Names, ages, photos… The website also provides people with information on preventing future losses of loved ones.
2020 Awards
Total Points: 2
Merit
Credits
Agency
TBWA\ISTANBUL / Istanbul
Chief Creative Officer
Ilkay Gurpinar
Executive Creative Director
Volkan Karakasoglu
Producer
Evrim Saracoglu
Volkan Alkan
Creative Team
Eser Yazici
Serdar Gungor
Mesut Yuksel
Melih Oguz
Cantekin Gungor
Account Team
Tugyan Celik
Omer Ustundag
Muge Bozkurt
Secil Karbo
Sanem Aktas
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