The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Events / Stunts / Competitions
Annual ID
OS_EX20_002G
About the Work
The Air Max has always been a pivotal part of street culture. So, to launch the new models in Brazil, we decided to put them on the feet of those who most represent the streets: the graffiti characters of São Paulo. In partnership with Brazil’s Biggest Street Art Collective, we invited artists to update their own existing characters with the new sneakers, turning city walls into Nike stores - and the only way to get them on a limited pre-sale was to visit the arts, access Nike.com and unlock the purchase through geolocation.
2020 Awards
Total Points: 25
Gold Pencil
Credits
Agency
AKQA / Sao Paulo
Production Company
Zohar Cinema / São Paulo
Music / Sound Production Company
Hefty / São Paulo
Animator
Allan Langer
Guilherme Romeiro
Art Director
Christiano Vellutini
Creative Director
Pedro Araujo
Creative Technologist
Renato Okida
Designer
Saulo Monjon
Christiano Vellutini
Director
Tomat .
Executive Creative Director
Hugo Veiga
Diego Machado
Executive Producer
Fernanda Rossi
Markinhos Fagundes
Group Creative Director
Renato Zandoná
Producer
Maya Montenegro
Product Manager
Paula Santana
Ricardo Franco
Juliana Dantas
Sound Designer
Edu Luke
Strategist
Luiza Baffa
Renato Migrone
Account Team
Aline Garcia
Murilo Candelot
Debora Carvalho
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