The One Show
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Category
Social Channel / Single Platform
Annual ID
OS_SM20_040M
About the Work
The WWF France #NoBuildChallenge disrupted the world’s most popular eSport – Fortnite – with the first ever eco-friendly challenge. To help young people engage with one of their greatest issues of concern, WWF France wanted to illustrate the ecological challenges of tomorrow in an entertaining yet impactful way, using one of the main media of conversation and creativity for them: video games. One game in particular, Fortnite, best reflects the ecological issues of tomorrow. In-game, natural resources (wood, stone, metal) help players build and protect themselves from enemy fire, find shelter, move around the map and ultimately reach the Victory Royal. The WWF #NoBuildChallenge’s rules are simple: players must proceed through the game without exploiting any natural resources even though their opponents can still use them. This began with a Twitch live stream of some of Fortnite’s biggest stars taking part in the challenge. As finishing the game becomes extremely tricky, the players are able to share our message based on their own experience in the game: without the planet’s natural resources it’s going to be hard for us to stay alive.
2020 Awards
Total Points: 2
Merit
Credits
Agency
We Are Social / Paris
Art Director
Lucas Brigaud
Creative Director
Nicolas Dumenil
Director
Sandrine Plasseraud
Executive Creative Director
Thomas Guilhot
Social Media Manager
Marine Montironi
Fanny Bonodot
Creative Team
Fabien Gaëtan
Marius Saltet
Account Team
Corentin Picaut
Laure de Gimel
Boris Leguen
Axel Beaussart
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