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2020 One Show - Social Media

Good Morning World

Agency Special / Auckland + Special / Sydney + Tourism New Zealand / Auckland

Client Tourism New Zealand
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Annual ID

OS_SM20_044M

About the Work

Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by getting a different kiwi to say ‘Good Morning World’ via instagram - every morning for an entire year. In doing so Tourism New Zealand showcased the genuine, welcoming nature of everyday kiwis across the country, generated over 605 million impressions, over 12 million likes and comments back and drove a 1,590% increase in search of ‘New Zealand’. ‘Good Morning World’ is now recognised as Tourism New Zealand’s most successful campaign ever. And so far over 60 countries have said ‘Good Morning’ back.