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2020 One Show - Social Media

Side:Biz

Agency Publicis Italy / Milan

Client Diesel
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Annual ID

OS_SM20_070M

About the Work

Diesel always challenged conformity. And in 2019, influencers were conformity. With our audience spending 3 hours each day on social media, everybody wanted to be an influencer. That's why, for the launch of the new Denim collection, we gave followers the spotlight, proving that you can live an effortless life and still be rewarded. So we launched SIDE:BIZ, an innovative approach to e-commerce that allows any Diesel follower to open their very own Diesel digital shop and get rewards for how much their SIDE:BIZ sells. Just go to diesel.com/baf/sidebiz; sign up; receive an unique link; and then share it with the world. Every time someone shops through your unique link (your SIDE:BIZ), you earn rewards. We dropped the news with the help of 5 self-ironic influencers om their own channels. People promoted their SIDE:BIZ with stories, posts, snaps, chats. And by tagging DIESEL we got access to that content and re-posted it on our channels to give them more engagement. E-COMMERCE INCREASED BY 365% ONLINE SALES INCREASED BY 33% 18% NEW DIESEL CUSTOMERS THE MOST SUCCESSFUL CAMPAIGN IN TERMS OF SALES SINCE 2012 +290K NEW FOLLOWERS ON THE DIESEL CHANNELS 55,6 MILLION VIDEO VIEWS +230% ENGAGEMENT ON THE DIESEL CHANNELS