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2020 One Show - Social Media

SmartWax

Agency McCann / Melbourne

Client Clean Ocean Foundation Australia
BACK TO RESULTS

Annual ID

OS_SM20_069M

About the Work

Climate change is making our oceans more acid, with the coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems. SmartWax is a surf wax formula that reverses this acidification. Every single surfer who uses the wax can neutralise up to 1.3m3 of water. And with over 35 million active surfers worldwide, they could rebalance over 1,000,000 swimming pools worth of acidic water each year. To launch it, special samples were created in the shape of the presidents Donald Trump and Jair Bolsonaro, two of the world’s most infamous climate change deniers. The new wax formula gave the million-strong global surfing community the opportunity to be part of the solution. The response on their social channels was so overwhelming that one month after the launch, 70% of the global market have asked for the formula and some brands are already applying it. And what started as a little drop in the ocean is getting bigger every day as Clean Ocean Foundation currently explores other materials to apply the additive that makes SmartWax, including sunscreen, hull sealants and life jackets.