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Please Arrest Me
Agency Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
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Category
Stunts & Activations
Annual ID
OS_SM20_025S
About the Work
In India, 2 in 3 women are raped by their husbands and it is totally legal. The law has an exception where rape inside a marriage is not a crime. To change the law, RIT Foundation, an Indian NGO fighting for women’s rights, needed to raise awareness. So we found Sameer, an activist, and sent him to a real police station to turn himself in, pretending that he had actually raped his wife. Within minutes, he was freed. We captured the whole process — from him interviewing lawyers & victims, to him going into the police station with hidden cameras & being told that raping your wife is not a crime. The footage was turned into a documentary which was launched online to fierce reactions from both camps. Thousands of conservatives reported and took down our content 4 times. But censorship didn’t shut the debate. Indian feminist influencers, activists and even #MeToo advocate and actress Saloni Chopra pushed back by sharing our content & encouraging their followers to do the same. Thanks to RIT foundation, the case to change marital rape laws will be heard this year at the Delhi High Court.
2020 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Ogilvy / Singapore
Production Company
Knights Media & Films / India
Edit Machine / Italy
Cream Directors / London
Music / Sound Production Company
1908 Scoring Studios / Usa
Post Production Company
Hogarth Worldwide / Singapore
Chief Creative Officer
Nicolas Courant
Melvyn Lim
Composer
Sacha Chaban
Creative Director
Guilherme Camargos
Director
Xavier Mairesse
Director of Photography
Sai Gunuranjan
Producer
Alvin Chin
Sameer Lukka
Bijal Sunil Majithia
Tarun Jain
Anirudh Dhanak
Rahul Dhir
Ritu Bhardwaj
Abdul Rahim
Creative Team
Eugene Cheong
Aritra Dutta
Jonathan Ollivier
Alessandro Agnellini
Vinicius Cunha
Kevin Wijaya
Winona Wee
Amanda Devarajan
Account Team
Chris Riley
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