The One Show
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Category
Stunts & Activations
Annual ID
OS_SM20_027B
About the Work
For the past 10 years Snickers has signed each of its campaigns with “you’re not you when you’re hungry.” In France in November 2019, we took the tagline to the next level. We imagined the consequences of hunger on their own production teams in the real world. We deliberately replaced Snickers bars with Bounty bars, without touching the wrappers, before placing them into sales point. Then we waited for the consumer’s reaction. 24 hours later when everyone thought it had been a genuine error on our part, we revealed the hoax via a film posted on Twitter, in response to #SnickersGate. Note for the jury: Allergens contained in Snickers and Bounty bars are the same. The brand did not expose its consumers to any risk.
2020 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
CLM BBDO / Boulogne Billancourt
Production Company
BIG PRODUCTION / Paris
Music / Sound Production Company
Schmooze / Paris
Chief Digital Officer
Fabio Iazzetta
Creative Director
Stephane Santana
Benjamin Dessagne
Director of Photography
Christophe Deroo
Editor
Philippe Bienaimé
Product Manager
Nazha Dhamani
Marc Fuentes
Social Media Manager
Youcef Boualem
Creative Team
Joseph Rozier
Théophile Robaglia
Account Team
Julien Lemoine
Judith Romero
Meigge Sauvaget
Lisa Perrot
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