The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Stunts & Activations
Annual ID
OS_SM20_023G
About the Work
In all 92 years of the Academy Awards, only five women have been nominated for Best Director, and only one has ever won. This year, despite a record number of critically-acclaimed female-directed films, no women were nominated for best director...again. So instead of letting another year go by without women, we hacked the biggest award show in Hollywood. GiveHerABreak is an Oscars streaming platform that replaces ads during the Oscars with female-directed films. The technology acts like a channel switcher. It iFrames your cable broadcast, and during the ads, it pulls trailers of female directed films from the internet. When the show comes back, we switch back to the award show. The project went viral, raising not just awareness, but also millions of dollars for women in film. And thousands of people were able to watch the Oscars as they should be - with female directors finally getting the break they deserve.
2020 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Mojo Supermarket / New York
Art Director
Camilo De Galofre
Sarah Olicker
Creative Director
Mo Said
Creative Technologist
Phillip Pastore
Writer
Emily Berger
Patrick Merritt
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