The One Show
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Category
Use of Smart Devices & Voice Assistants
Annual ID
OS_DC20_031M
About the Work
Millions live in unwanted loneliness. Scientific studies show that isolation, with no one to talk to or share memories with, is as dangerous to the health as smoking or alcohol. It can trigger depression, early stage dementia and even lead to suicide. We were briefed to help Stockholm Exergi change this and to make unwanted loneliness part of the cultural conversation. Memory Lane is the world’s first reverse engineered voice assistant that can drive meaningful conversations an ask personal questions. It’s an artificial intelligence innovation that will contribute to making society more socially sustainable and inclusive. Our objective was to continue to build on Stockholm Exergi’s long-running social sustainability strategy “Together We Make Stockholm Warmer, For Everyone”. We wanted to improve the well-being of people suffering from unwanted loneliness, by providing them with someone to talk to and share their stories with. We’ve developed Memory Lane to increase awareness and put unwanted loneliness on the agenda.
2020 Awards
Total Points: 2
Merit
Credits
Digital Agency
Accenture Interactive / Stockholm
Production Company
Paroll / Stockholm
Chief Creative Officer
Adam Kerj
Creative Director
Johan Tappert
Creative Technologist
Coline Doebelin
Director
Christian Souche
Producer
Richard Bjorlin
Product Manager
Carla Nykopp
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