The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Cross-Channel UX / UI / Digital / Physical
Annual ID
OS_DC20_036M
About the Work
In the game The Division 2, the world has collapsed. A smallpox hybrid virus has decimated a great part of mankind. Every source of information is shut down. To immerse players in this post apocalyptic world, we developed a chatbot on messenger, using geo-localization, and native AR Technology. We called it ECHO. 50 A.R Stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if The Division 2 events became true. We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote and recorded dialogues with 10 actors and made AR scenes of 50 stories taking place in locations which exist in every city : Banks, schools, pet store, churches, stores, etc. By using a webview that loaded a map, players were able to navigate to the nearest locations, and play AR Stories in their neighboorhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.
2020 Awards
Total Points: 2
Merit
Credits
Agency
DDB, Paris / Paris
Client / Brand
Ubisoft / Paris
Production Company
makemepulse. / Paris
Music / Sound Production Company
Studio Press Play On Tape / Paris
Art Director
Jenna Haugmard
Jean Weessa
Executive Creative Director
Alexander Kalchev
Sound Designer
Loic Bénart
Writer
Julien Kosowski
Account Team
Marie-Elise Archambaud
Quentin Grimal
Carole Gourevitch
Geoffroy Sardin
Guillaume Carmona
Cedrick Delmas
Sébastien Ratto
Alexandre Guenounou
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