The One Show
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Category
Community Building
Annual ID
OS_PR20_045M
About the Work
Each year, more than 7 million tons of waste, mostly plastic, washes up on our shores. But even with countless campaigns, PSA’s and new laws, the problem still persists. That’s why Pornhub, the world’s largest adult network, decided to mobilize their community of 150 million+ daily users for a good cause: Saving our oceans and beaches. In order to engage them, we launched “The Dirtiest Porn Ever”, an adult film shot on one of the most polluted beaches in the world. And to help clean it and other beaches up, we asked users to get dirty by watching it. We released the video on pornhub.com, and for each view, the brand made a donation to Ocean Polymers, an organization dedicated to finding sustainable solutions for cleaning the ocean. The campaign broke through the taboos surrounding porn, making the jump from their site to the headlines of major media outlets across the globe, gaining praise and becoming an unlikely catalyst for change. With a low budget and no paid media investment, we racked up more than 40 million views of the campaign videos across all platforms, making a substantial donation to OP and getting people excited about sustainability again.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Officer & Gentleman / Madrid
Production Company
Tsunami Film House / Madrid
Art Director
Luis Álvarez
Director
Juan Gama de Cossío
Director of Photography
Francisco Gelardo
Executive Creative Director
Javier Iñiguez de Onzoño
Alex Katz
Producer
Alberto Pérez
Writer
Mónica Gramunt
Account Team
José Ortiz de Solorzano
Alba Domínguez
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