The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Community Building
Annual ID
OS_PR20_040M
About the Work
In a move worthy of Megan Rapinoe, Brazilian soccer legend Marta Vieira da Silva commanded attention during a June 2019 Women’s World Cup match by pointing dramatically to her soccer boot right after she scored the goal that broke the record for lifetime World Cup goals scored by any player in the world, male or female. Marta, who has played - and scored - in five World Cups, had no corporate sponsorship for those boots. Instead, they sported a pink- and- blue equal symbol representing gender equality. Marta, who earlier turned down a sponsorship deal for 24 times less money than a male player would earn, is ambassador for a new movement for gender equality in sports called GO EQUAL. She is also a United Nations goodwill ambassador for women and girls in sports. Her well- timed primetime stunt last summer sparked headlines about “Marta dedicates landmark goal to gender equality” around the world, including The New York Times, the BBC and saturation coverage in Marta’s soccer- mad home country Brazil. The campaign garnered 426 million impressions and 3.8 million engagements.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Africa / Sao Paulo
Art Director
Chico Medeiros
Sergio Gordilho
Chief Creative Officer
Sergio Gordilho
Creative Director
Rodrigo Marangoni
Executive Creative Director
Matias Menendez
Social Media Manager
Sabrina Teixeira
Dayana Teixeira
Writer
Mateus Oliveira
Related Awards
