The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Brand Voice
Annual ID
OS_PR20_047M
About the Work
All Together Cereal is a new brand from Kellogg’s, one of the world’s largest food companies. We partnered with GLAAD (Gay & Lesbian Alliance Against Defamation) for Spirit Day, America’s largest anti-bullying campaign to send a visible message of acceptance and solidarity to LGBTQ youth who overwhelmingly face bullying and discrimination in school. A limited edition of All Together was launched online and at an event in NYC and people rushed to purchase a box and to sign the Spirit Day Pledge against bullying. It quickly sold out, but then something predictably terrible happened. Our anti-bullying message was bullied from the hateful corners of the Internet. So we re-released it online to keep spreading our message of inclusion. It quickly sold out again, and we silenced the hate with voices of acceptance and love. We are currently in development for a wider release to guarantee our message is felt by more people. Results: Over 410 million media impressions, doubled last year’s donations, top 10 trending topic on Twitter for the day, nearly 100,000 people signed GLAAD’s Spirit Day pledge against bullying
2020 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett / Chicago
Production Company
Digitas / New York
Harbor / New York
goDutch / Cincinnati
Media Distribution Company
Stacom / Chicago
Chief Creative Officer
Liz Taylor
Jordan Doucette
Britt Nolan
Creative Director
Fernando Palandi
Ryan Falch
Digital Artist
Paulo Filipe
Director
Matthew Canada
Editor
Marcus Prado
Executive Producer
Cassie Cooper
Producer
Peter McMann
Kevin Grover
Strategist
Emma Montgomery
Stephanie Dials
Creative Team
Silvi Grunditz
Account Team
Chris Bergen
Miranda Curry
Related Awards
