The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Current Event Response
Annual ID
OS_PR20_061M
About the Work
CHALLENGE: How should Chobani expand the scope of its corporate citizenship efforts to make an authentic and unique impact of scale? INSIGHT: “Lunch shaming” is an unknown but solvable economic injustice that affects hundreds of communities and millions of children across the country.
IDEA: Launch #FillUpTheirPlate campaign—a national grassroots effort to raise awareness of and federal solutions for lunch shaming
2020 Awards
Total Points: 2
Merit
Credits
Internal / In-House Agency
Chobani / New York
Chief Creative Officer
Leland Maschmeyer
Chief Marketing Officer
Peter McGuinness
Creative Director
Michael Ciancio
Executive Producer
David Isaac
Producer
Ally Taylor
Kristy Kelly
Strategist
Blair Aires
Mark Broadhurst
Sylvana Caballero
John Kell
Jason Rahlan
Eddie Revis
Jenna Scilacci
Lexi Sigesmund
Alaynah Tombridge
Creative Team
Mark Anthony Dingbaum
Dane Feldman
Lauren Festa
Elnara Mikhaylova
Melinda Nguyen
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