The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

Backstories

Agency Wieden+Kennedy / New York + HBO / New York

Client HBO

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Category

Craft - Animation / Campaign

Annual ID

OS_MI20_088M

About the Work

One thing people love about HBO shows is that they often feel more true to life and vital than the programming on conventional networks. That’s because, often, the stories are drawn from real life. HBO’s ongoing content series, HBO Backstories, brought this truth to life in fun fashion. Backstories are animated shorts––the stories behind the HBO stories. Each uniquely animated episode centers around a creator’s real-life experience: one that informed characters, moments, or storylines. Showcasing a variety of talent, the episodes have ranged from David Benioff and Dan Weiss (Game of Thrones) to Alec Berg (Barry) to Yvonne Orji (Insecure). The shorts appear on the network and online.

2020 Awards

Total Points: 2

Merit

Credits

Agency

Wieden+Kennedy / New York

Digital Agency

Truba Animation / Sydney
Titmouse / Los Angeles
Six Point Harness / Los Angeles

Client / Brand

HBO / New York

Production Company

Joint / New York

Music / Sound Production Company

Heard City / New York

Creative Director

Jaclyn Crowley
Sean McLaughlin

Executive Creative Director

Karl Lieberman

Sound Designer

Skillbard n/a
Philip Loeb

Strategist

Brian Ritter

Creative Team

Matt Mulvey
Lawrence Melilli

Account Team

Samantha Wagner
Lee Ford
Jasmine Cogdell
Lauren Aiello
Julie Knight
Michael Moronez

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