The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2020 One Show - Moving Image Craft

NISSAN QASHQAI SOUND ODYSSEY

Agency TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris

Client NISSAN EUROPE

Category

Craft - Sound Design / Single

Annual ID

OS_MI20_031S

About the Work

With the platform “Tech That Moves”, Nissan celebrates the capacity of technologic achievements to move us. To mark the 50th anniversary of the moon landing, Nissan releases a campaign that celebrates progress. In this frame, Nissan developed Sound Odyssey, the very first film’s soundtrack entirely produced with space generated sounds. Through a collaboration between Nissan and NASA, 50 years of data coming from space were collected: gravitational waves, black holes, stars, comets, magnetic fields, hubble… were converted into sound waves, giving birth to an audible Strauss’ cover and sound design.

2020 Awards

Total Points: 15

Credits

Agency

TBWA\G1 / Boulogne Billancourt

Production Company

TBWA\Else / Boulogne Billancourt
Moonwalk film / Paris
G2H / Paris

Composer

Julien Fourquez

Designer

Nicolas Duval

Executive Creative Director

Conan Wang

Sound Designer

Alexis Vernot

Account Team

Niall Hutchinson

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