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Category
Creative Effectiveness / Consumer / Brand
Annual ID
OS_CE20_003S
About the Work
More than 13,000 harmless blueprints have been downloaded, preventing the manufacture of thousands of functional weapons. The software preventing 3D weapons from being printed has been downloaded by several 3D printer manufacturers which are integrating it into their printing programs. Without any media budget, the campaign generated more than 128 million impressions and visits to the Dagoma website have increased 40%. And Dagoma has become the first company to mobilise so concretely against 3D printable weapons. Following the Harmless Guns campaign, the French National Cybercrime Unit contacted Dagoma. For months, Dagoma’s engineers have worked hand in hand with police forces to help them actively fight the creation of 3D-printed guns. Thanks to this collaboration, a new national bill will be presented in the following months.
2020 Awards
Total Points: 15
Silver Pencil
Credits
Agency
TBWAParis / Boulogne-Billancourt
Client / Brand
Dagoma / Roubaix
Production Company
TBWA\Else / Boulogne-Billancourt
Art Director
Swann Richard
Composer
Nicolas Neidhardt
Data Scientist
Basile Viault
Editor
Nicolas Duval
Executive Creative Director
Benjamin Marchal
Faustin Claverie
Music Supervisor
Ferdinand Huet
Sound Designer
Olivier Lefebvre
Fabrice Pouvreau
Writer
François Claux
Account Team
Mattheo Pressmar
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