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For Seasons - composed by climate data
Agency Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Category
Creative Use of Data / Storytelling
Annual ID
OS_CU20_001G
About the Work
Problem: Climate change has become the biggest threat to life on earth. A threat so overwhelming that people prefer to ignore it. Idea: The NDR Elbphilharmonie Orchestra wanted to use the power of music to send an unmistakable signal against climate change and finally get people to listen. Solution: In 1723, Vivaldi composed the most famous musical depiction of nature: The Four Seasons. With a team of software developers and music arrangers, we adapted the Four Seasons to today's weather conditions. From temperature anomalies to CO2 emissions and to species extinctions, more than 10 data sets were comprised from the 18th century until the present day. Using the "Data-To-Concert" principle, in which we map climate data to sheet music, the collected climate data was applied directly to Vivaldi's work using various algorithms and software components. Result: The For Seasons premiered to the world at Elbphilharmonie Hamburg and live on Facebook. The orchestra performed the altered concertos to a visibly shocked audience. Soon the voice of climate change had achieved a global reach of 1 billion contacts. Moreover, For Seasons is now a partner of United Nations Development Program and the score is freely available to any orchestra in the world.
2020 Awards
Total Points: 50
Best of Discipline Pencil
Credits
Agency
Jung von Matt AG / Hamburg
PR / Marketing Agency
Segmenta Communications / Hamburg
Client / Brand
NDR Elbphilharmonie Orchester / Hamburg
Production Company
Markenfilm Crossing / Hamburg
Music / Sound Production Company
Markenfilm SPACE / Hamburg
Kling Klang Klong / Hamburg
Post Production Company
Sehsucht / Hamburg
Art Director
Julia Sachse
Sungu Hacisabanoglu
Lorenz Koch
Chief Marketing Officer
Sven Rebholz
Nico Ziegler
Creative Director
Joachim Kortlepel
Marc Isken
Evilda Nikander
Jeremy Hofmeister Mac Lynn
Director
Akim Trüller
Executive Creative Director
Till Eckel
Executive Producer
Marie Bohr
Music Supervisor
Fernando Knof
Felipe Sanchez Luna
Simone Candotto
Photographer
Peter Hundert
Social Media Manager
Dario Jürgens
Yannick Menke
Theresa Birreck
Alena Mohr
Christina Sander
Alexandra Stöckigt
Mona Sadrowski
Strategist
Leonie Gehrckens
Writer
Alpan Esen
Client Team
Nicole Gerstenfeldt
Achim Dobschall
Account Team
Inka Weigl
Sandra Schwarz
Lydia Schiphorst
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