The One Show
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Category
Posters / Campaign
Annual ID
OS_PT20_061M
About the Work
McCafé Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge for them was to create awareness about this fact among the local audience in a market dominated by homegrown coffee houses. Our campaign strategy focused on emotionally connecting with the Vietnamese audience through the commonality we share – our 24/7 culture – by highlighting the message that McCafé serves fresh coffee 24/7, whenever you need it. Our campaign is still in market at the time of submission in high-visibility areas in Vietnam and popular publications like The Saigon Times.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett / Toronto
Leo Burnett / Vietnam
Art Director
Natee Likitsuwankool
Daniel Tingcungco
Chief Creative Officer
Lisa Greenberg
Group Creative Director
Chandu Rajapreyar
Jeremy Lim
Digital Artist
Quoc Nguyen
Thuy Tran
Editor
Dan Purdy
Executive Creative Director
Anthony Chelvanathan
Steve Perisco
Paolo Garcia
Illustrator
Natee Likitsuwankool
Photo Editor
Simon Tuckett
Producer
Gord Cathmoir
Writer
Appanna Chetranda
Nghi Vo
Creative Team
Ha Vu
Shahid Qureshi
Ian McCartney
Account Team
Ben Tarr
Lukasz Roszcyc
Kate Bayona-Garcia
Thuy Pham
Long Le
Loc Dinh
Nguyen Tri Hieu
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