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Category
Craft / Art Direction
Annual ID
OS_PT20_068M
About the Work
Every year, Havaianas launches a global campaign, reinforcing its stance as the brand that best understands the spirits of Brazilian summer. In addition to showing off its products, the brand always comes up with a topic that will allow it to dialogue with consumers across a variety of media. The campaign’s goal were not simple: to reach the whole world, at the same time, respecting all the differences of each one of these regions. For that, a huge range of diversified invitations was created, with different interpretations of the Brazilian summer spirits, after all, for every person in the entire world we’ve always a different meaning of both, Brazil and summer. We developed the campaign inspired by classified ads, describing the different things people could do to feel Brazilian summer. The invitations ranged from traditional events related to dance, the beach, and nature, to sports and everyday activities. The invitations were spread across all the media where consumers came into contact with the brand, from points of sale to posters, banners, and vignettes on social media, even including physical creations like pins, appliqués for clothes, stickers, etc.
2020 Awards
Total Points: 2
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Client / Brand
Alpargatas / Sao Paulo
Production Company
Estúdio Pum / São Paulo
Adelmo Art / São Paulo
Gelmi Estudio de Arte / Sao Paulo
Acaca / Sao Paulo
Animator
Acaca -
Art Director
Andre Firulo
Vitor Rolim
Chief Creative Officer
Luiz Sanches
Designer
Andre Firulo
Carlos Yanke
Gabriella Gelhorn
Giulia Ferrarezi
Laís Lira
Lucas Cabrini
Vitor Rolim
Yulia Syresenkova
Executive Creative Director
Bruno Prosperi
Keka Morelle
Marcelo Nogueira
Andre Gola
Pernil -
Illustrator
Adelmo Barreira
Gelmi Team -
Photographer
Mariana Valverde
Producer
Tereza Setti
Stephanie Biekarck
Writer
Pedro Corbett
Client Team
Carla Schmitzberger
Barbara Miranda
Eliana Vilches
Bruno Montejorge
Maria Fernanda Candeloro
Laura Varante
Account Team
Cristina Chacon
Mariana Silveira
Fabíola Loureiro
Carol Pavessi
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