The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Sustainable Development Goals
Annual ID
OS_SD20_003M
About the Work
In spite of having the greatest number of licensed drivers in the United States, California also has the lowest percentage of registered organ donors. This is particularly strange since 95% of Americans support the idea of organ donation, but less than half actually take the needed effort to register and receive the “pink dot” donor indicator on their driver’s licenses. This likely has a bit to do with organ donation not being a “glamour” cause — it’s not something that people are active or vocal about unless they are personally touched by it, so — to get more people registered as organ donors — we had to find a way to make the tremendously important, and yet somehow thankless act of registration felt on an individual level.
2020 Awards
Total Points: 2
Merit
Credits
Agency
McCann / New York
McCann Canada / Toronto
Casanova // McCann / Costa Mesa
Client / Brand
Donate Life California / Costa Mesa
Production Company
Craft / New York
Circle Productions / Los Angeles
Music / Sound Production Company
JSM Music / New York
Post Production Company
Trulove Post / Los Angeles
4K / Los Angeles
D'Avant-Garde Media / Los Angeles
Chief Creative Officer
Elias Weinstock
Eric Silver
Chief Marketing Officer
Ingrid Ortero-Smart
Jim Martin
Creative Director
Fernando Poblete
Director
George Katz
Francisco Pugliese
Director of Photography
Eric Perini
Rob Turner
Executive Creative Director
Marco Muñoz
Nir Refuah
Josh Stein
Executive Producer
Nathy Aviram
Karen Hennegan
Sound Designer
Gonzalo Ugarteche
Justin Ross
Creative Team
Francisco Rojas
Christian Mondragón
Kristen Scarf
Roman Gonzales
Eric Wang
Account Team
Jonathan Lackey
Humberto Rodriguez
Jeremy Miller
Caitlyn Thompson
Flor Castañeda
Ann Davis
Anthony Chavez
Danielle Kehoe
Rahel Rasu
Bruce Stockler
Erik Kroha
Peter Gallo
Marissa Gladstone
Caroline Murphy
Aaron Bernakevitch
Phil Harrison
Megan MacNee
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